Mobile App Design
For Wadi Grocery
Role
UI/UX Designer
Period
2020 - 2021
Skills Utilized
Overview:
Backstory of the work.
Wadi Grocery is a mobile grocery delivery app serving the Middle East market. As the UI/UX Designer, I was responsible for crafting the end-to-end mobile experience — from browsing and product discovery to checkout and delivery tracking.
The goal was to create an intuitive, fast shopping experience that could handle thousands of products while keeping the interface clean and accessible.
Design.
Typography & Color System.
Building a cohesive visual language was essential for the app. I defined a typography scale and color palette that balanced brand identity with readability and accessibility across all screen sizes.
The design system ensured consistency across every touchpoint — from product cards and category navigation to promotional banners and checkout flows.
Screens.
Key App Interfaces.
The app features a streamlined shopping flow with intuitive product browsing, smart search, and a frictionless checkout process. Every screen was designed to minimize the steps between discovering a product and completing a purchase.
The Impact.
Productivity & Outcome.
The redesigned mobile experience brought a cleaner, more efficient shopping flow to Wadi Grocery users. The streamlined interface helped reduce friction in the purchase journey and improved overall usability.
This project reinforced my approach to mobile-first design — prioritizing speed, clarity, and ease of use in a high-frequency, content-heavy application.